Monday, April 24, 2017

Print or Digital—That Is the Question - USANA

Yeah, we’ve all heard it. People say print is dying—if it isn’t dead already—and that digital is the newest, best-est, and brightest tool for information distribution. But if you’re using only your smartphone or tablet for business-building efforts, you might be selling yourself short.

There are merits to presenting on your smartphone and tablet, we’re not trying to say otherwise. But there are things you just can’t do with the digital medium that you can with print. In fact, research has shown that a multi-channel—or supplemented—approach works best.

Here are seven reasons print is still an awesome prospecting tool (even though we’re all addicted to our smartphones).

Printed materials are a great way to solidify USANA’s brand awareness and identity. When used in concert with digital assets, they can reaffirm consistency across multiple topics by using similar fonts, colors, and types of images.

Printed materials can boost exposure and create a lasting impact because potential teammates and customers can interact with print at a time that suits them. Additionally, they can be passed on to someone else who may be interested.

When used in concert with a digital presentation, print offers credibility and legitimacy. Printed materials reinforce an image and mindset of professionalism and trustworthiness. And it’s that brand trust that can help lead to a solid customer base.

Oversaturation of digital advertisements can cause something known in marketing circles as “ad blindness,” which means after a while people just ignore digital ads (think banners on websites). It’s been shown that, while digital may promote ease in presenting, readers of printed materials have better long-term recall. 

Believe it or not, many people still prefer to read on paper.

Printed materials engage your senses in a way digital can’t. You can feel a book, flyer, or brochure. You can smell the paper, the ink, and even a glossy print. Tangible and tactile are memorable.

Built-in Value
Because printed materials present a higher perceived value, as they build consistent branding exposure and credibility, they become a great tool for follow-up opportunities. As people spend more time reading and digesting these materials, they may develop questions about USANA and the products, which can prompt further, deeper discussions.

Believe us, this is absolutely not an exhaustive list. We could have gone on and on, but seven is a pretty good number to show that a supplemented approach is best. You, after all, know better than most the power of supplementation. And that doesn’t just mean health.

Try supplementing your digital business-building activities with some printed sales tools, like the USANA InCelligence Technology™ brochure. Order three 10-packs of this brochure—available in English, Spanish, Chinese, and French—by searching for item #504 in shop on The Hub, and set a goal to share a brochure every day for 30 days.

Source: USANA Health Sciences

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