Tuesday, February 17, 2015
"If you can imagine it, you can achieve it. If you can dream it, you can become it."
Leadership Advancements - Congratulations!
Congratulations to our team members who earned recognition on USANA’s Weekly Global Reports this week:
Top 25 Director Income Earner
Pete& Dora Zdanis
Monday, February 16, 2015
Pete and Dora Zdanis
Wednesday, February 11, 2015
by Dr. Denis Waitley
There are six behaviors that can increase your self-esteem, enhance your self-confidence and spur your motivation. Incorporate these habits to become a more confident person today.
1. Greet others with a smile and look them directly in the eye. A smile and direct eye contact convey confidence born of self-respect. In the same way, answer the phone pleasantly whether at work or at home, and when placing a call, give your name before asking to speak to the party you want to reach. Leading with your name underscores that a person with self-respect is making the call.
2. Always show real appreciation for a gift or compliment. Don’t downplay or sidestep expressions of affection or honor from others. The ability to accept or receive is a universal mark of an individual with solid self-esteem.
3. Don’t brag. It’s almost a paradox that genuine modesty is actually part of the capacity to gracefully receive compliments. People who brag about their exploits or demand special attention are simply trying to build themselves up in the eyes of others—and that’s because they don’t already perceive themselves as worthy of respect.
4. Don’t make your problems the centerpiece of your conversation. Talk positively about your life and the progress you’re trying to make. Be aware of any negative thinking and take notice of how often you complain. When you hear yourself criticize someone—and this includes self-criticism—find a way to be helpful instead of critical.
5. Respond to difficult times or depressing moments by increasing your level of productive activity. When your self-esteem is challenged, don’t sit around and fall victim to “paralysis by analysis.” The late Malcolm Forbes said, “Vehicles in motion use their generators to charge their own batteries. Unless you happen to be a golf cart, you can’t recharge your battery when you’re parked in the garage!”
6. Choose to see mistakes and rejections as opportunities to learn. View a misstep as the conclusion of one performance, not the end of your entire career. Refuse to see yourself as a failure, though you must own up to your shortcomings. A failure may be something you have done—and it may even be something you’ll have to do again on the way to success—but a failure is definitely not something you are.
Even if you’re at a point where you’re feeling very negatively about yourself, be aware that you’re now ideally positioned to make rapid and dramatic improvement. A negative self-evaluation, if it’s honest and insightful, takes much more courage and character than the self-delusions that underlie arrogance and conceit. I’ve seen the truth of this proven many times in my work with athletes. After an extremely poor performance, a team or an individual athlete often does much better the next time out, especially when the poor performance was so bad that there was simply no way to shirk responsibility for it.
Disappointment, defeat, and even apparent failure are in no way permanent conditions unless we choose to make them so. On the contrary, these undeniably painful experiences can be the solid foundation on which to build future success.
Sunday, February 8, 2015
"When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates." - Thomas S. Monson
If you or any of your USANA team members aren’t clear on what you need to do to grow your USANA business, consider the activities listed below.
As you begin measuring your activities and tracking your performance, your business growth will increase.
If you want to accelerate your growth, share your scores with your USANA sponsor, a team member or any other accountability partner of your choosing.
Pete and Dora Zdanis
Give yourself 1 point for each of the following 10 activities you did last week.
The maximum possible score is 10 points in one week.
· Approach a new potential prospect to determine if you can help them improve their life
· Invite a qualified prospect to learn more about USANA
· Present USANA completely to a qualified prospect, and ask for the close.
· Sponsor a new USANA Associate
· Enroll a new USANA Preferred Customer
· Follow up with at least one of the prospects in your prospect pipeline
· Review your USANA Team Manager Summary and Personal Assistant every day to identify potential problems and opportunities to help you and your team members grow your business
· Contact one of your personally sponsored Preferred Customers to see how they are enjoying the USANA products, and possibly recommend additional USANA products which may benefit them
· Contact a fellow Associate team member to offer encouragement and support in their USANA building efforts
· Reach out to your USANA sponsor or other upline team member just to say hello, or to let them know how you’re doing, or ask for help, if needed
If your score for the week was:
o 9 – 10 Points: Outstanding! You are a Diamond in the making!
o 7 – 8 Points: Exceptional Job. Keep the momentum going to your next pin level and beyond.
o 5 – 6 Points: Solid Effort. You’re probably earning your pin level CVP, and may even rank advance again within 10-14 months.
o 3 – 4 Points: Revisit your “Why” and check your belief level to determine what’s holding you back in your business.
o 1 – 2 Points: “Sometime Efforts” produce “Sometime Results”
o 0 Points: No Comment. You’ve checked out.
Track your score for six weeks, and you will be surprised.
Track your score for six weeks, and share it with someone else, and you will be amazed.
“When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates.” ― Thomas S. Monson
Friday, January 30, 2015
1. Reset Challenge – The Reset Nation Challenge is going strong. So far, the U.S. participants have lost a total of 5,318 pounds. The current Reset Nation Challenge will be running through March 29, 2015. There is still time to opt-in and participate!
Entering is easy. Simply visit the Reset Nation website and opt in at http://www.resetnationchallenge.com.
Plus, we have lots of tools to get you going. Be sure to visit Communication Edge for all tools. The Communication Edge can be found by clicking the My Business tab on the HUB.
2. Free Starter Kits – This promotion will continue until Friday, February 6, 2015.
There is still time for your new enrollments to take advantage of this incredible offer.
3. Live the Suite Life with the WTA – Reminder that tonight, January 30, 2015, is the deadline to opt-in for this promotion:
4. Success on the High Seas – How does spending time in the sun with your USANA team sound? Pretty good right? What if you could earn your way? Event better! The qualification period is still running for the Success on the High Seas trip.
To participate you must opt in. Once you opt in—and everyone has to opt in—we will track your growth in Commission Volume Points (CVP) from July 5, 2014, to July 3, 2015. We will compare that to your CVP growth over the previous year.
*All details for events or promotions are located on the Contest and Events tab on the HUB and they are listed in the HUB Event Calendar.
Conference Calls and Webinars:
We have a great line up of ongoing Conference Calls and Webinars for February:
1. Motivational Monday Webinar
Mondays 8:30am – 9:00am MST
2. Health & Freedom Presentation
Wednesdays 7:00pm – 7:30pm MST
3. Business 101 Webinar
1st Wednesday of the month
8:00pm – 10:00pm MST
*Please note that this call will begin with the first Wednesday in March
4. Product Focused Webinar
2nd & 4th Wednesday of the month
8:00pm – 9:00pm MST
5. Going for Gold Webinar
4th Monday of the month
Special Calls for February:
1. How to Promote Our Sponsored Partnership with The Dr. Oz Show Webinar:
In the past week there have been many exciting developments with the announcement that USANA is a Trusted Partner and Sponsor of The Dr. Oz Show. Join us on Monday, February 2, as we walk you through the approved ways to promote this opportunity and the available tools you can leverage as you train your teams.
Two of USANA’s top field leaders—Diamond Director Liz Rider and Gold Director André Gordon—will also be discussing how they will leverage The Dr. Oz Show to grow their businesses.
Monday, February 2, 2015 – 7:00pm – 7:30pm MST
2. Getting Started Right Webinar
Starting a new venture is both exciting and overwhelming. Please join us for this informative and action-oriented call designed to help you get your new Associate started in the right direction.
1 Star- Diamond Directors Tom and Lorie Mulhern will train attendees on the important action items a new Associate needs to complete within their first month. Tom and Lorie will utilize the Getting Started Workbook as their guide—make sure you have a copy to review for this call. A digital copy can be accessed on The Hub. A copy is also included in all Getting Started Kits.
Monday, February 2, 2015 - 7:30pm – 8:00pm MST
1. Sweet Retreat – Pre-registration for Sweet Retreat closes on Friday, January 30, 2015. We will provide on-site registration: February 6–7, 2015, $99 per person
2. High Performance Summit – will be held Thursday and Friday April 23 & 24, 2015, It’s the perfect place for you to learn how to develop the next generation of leaders.
Up and coming leaders need to achieve the rank of Gold by April 17th in order to be able to attend the High Performance Summit.
3. U.S. National Celebration Gala, on Friday evening April 24, 2015, you’ll have a chance to join USANA’s management team in recognizing the efforts and achievements of your local peers. It’s also a great opportunity for you to mingle with fellow Associates and forge lasting friendships.
4. U.S. National Celebration – The 2015 U.S. National Celebration brings many words to mind: training, team bonding, awards, gala, business-building tips, and incredible speakers. The Celebration will be held Saturday, April 25, 2015.
Mark your calendar, and don’t miss this week of exciting events!
· High Performance Summit – Thursday and Friday, April 23 & 24, 2015
· U.S. National Celebration Gala – Evening of Friday, April 24, 2015
· U.S. National Celebration Gala – Saturday, April 25, 2015
When: April 23 - 25, 2015
Where: Red Rock Hotel
11011 West Charleston Boulevard
Las Vegas, NV 89135
5. Leadership Summit - Upcoming Leadership Summit Event Dates for the Americas and Europe:
March 5–8, 2015
*Qualification period closed January 2, 2015
May 7–10, 2015
*Must finalize qualification by April 3, 2015
October 1–4, 2015
*Must finalize qualification by July 3, 2015
November 5–8, 2015
*Must finalize qualification by October 2, 2015
*All details and registration for events are located on the Contest and Events tab on the HUB and they are listed in the HUB Event Calendar.
US Field Development Team
USANA Health Sciences
3838 West Parkway Blvd
West Valley City, UT 84120
Wednesday, January 28, 2015
by Pete Zdanis
As an independent USANA Associate, I cannot speak on behalf of USANA regarding corporate business practices and decisions. However, with Dora and I having 20 years of experience as USANA Associates, and both of us serving on USANA’s Independent Distributor Council (IDC) for nine of those years, I can share some insights which will may be helpful to you in better understanding USANA reasons for product price adjustments. .
No one likes price increases, and USANA dislikes them as much as anyone else. That I know to be a fact.
However, as a going concern and publicly traded company, USANA has a fiduciary responsibility to remain profitable in order to meet its obligations to its shareholders, employees and Associates.
My experience is that ALL USANA product price increases are driven by product costs, which are obviously impacted by the cost of ingredients which go in to USANA’s products.
USANA does everything possible to avoid price increases, including seeking out alternate sources of product ingredients and raw materials whenever possible. However, USANA would never do so at the risk of compromising or diminishing the purity and quality of USANA products.
USANA price adjustments are infrequent, typically not more than every year or so.
And, just as importantly, USANA does not make “across the board” price increases on all products at one time. USANA only increases prices on those products on which ingredient costs have increased.
And, to be clear, USANA product prices are not related in any way to a “cost of living” index, as some people believe. That would be a very arbitrary pricing policy, where, in contrast, USANA is very specific regarding establishment of its product prices.
Having said all that, whenever USANA is forced to recover cost increases of any given product, it has three options:
· Increase the product’s Preferred Price charged to Associates and Preferred Customers alike.
· Lower the Sales Volume Point (SVP) value of the product which decreases commissions paid to Associates when a given product is sold.
· Some combination of the above.
When deciding to adjust the Preferred Price and/or the SVP value of a product to recover cost increases, USANA carefully analyzes the total sales volume of the product, as well as which customer class (Associates or PCs) purchases what percentage of those sales.
For example, if USANA needs to recover, say, $1 of a cost increase on any given product, they could simply increase the Preferred Price by $1 which would spread the cost increase evenly among Associates and PCs.
However, if that product is particularly popular among PCs, passing along the price increase evenly between Associates and Preferred Customers might significantly decrease the overall sales of the product to PCs, which would also negatively impact commissions of Associates upline from those PCs.
In that case, USANA may elect to increase the Preferred Price by (for example) only $.75, and decrease the SVP of the product by a certain number of Sales Volume Points. This would be less painful to PCs, and would help maintain sales volume to PCs, and lessen the overall negative impact on Associate prices and commissions.
While Associates would earn lower commissions on the reduced SVP value of the products, the impact would ideally be less than potentially reduced sales to PCs due to a higher price increase to PCs.
On top of all of this, USANA needs to carefully analyze the potential impact of prices of 1) different formulas of 2) different products in 3) different countries to 4) different customers in 5) different currencies.
In other words, product pricing is a very complex and delicate balancing act.
Having been involved in selecting some of the pricing options (in the US) in years past as an IDC member, I know that USANA does the best they can in being judicious and fair in making pricing decisions.
I hope this helps everyone understand the reasons for periodic USANA product price adjustments.
Tuesday, January 20, 2015
Tuesday, January 13, 2015
In December, 2014, USANA recognized Pete and Dora Zdanis, along with 40 other USANA distributorships, as Inaugural Foundation Executive Diamond Directors. This exclusive group of people was selected out of over 290,000 USANA Associates in 19 countries for their business performance and service to USANA over the years.
Requirements for this honor include maintaining the rank of Diamond Director for 10 years or more, as well as earning over $100,000 per year in commissions for a minimum of 10 years.
Pete and Dora (Top Row, Right) Pictured with Other USANA Inaugural Foundation Executive Diamonds at USANA Headquarters in Salt Lake City, UT on December 15, 2014.
by Joyce Killian
(Footnotes in parentheses)
Probiotics have formed a vital part of Mediterranean and Middle Eastern diets for thousands of years, in the form of fermented milk and vegetable products such as yogurt and pickles. (1,2) They are credited, in part, for the relatively low rates of chronic, age-related diseases that prevail in those regions.(2)
Now, research is catching up with this traditional wisdom in the form of accelerated scientific investigations into the broad spectrum health benefits of probiotics. This new science, known as pharmabiotics, uses probiotic organisms as natural pharmaceutical agents in the treatment and prevention of disease along with promoting longevity. Pharmabiotics provides an almost limitless source of biologically active materials which can influence human health.(3)
What is Pharmabiotics?
The science of pharmabiotics is based on an explosion of data about the so-called human microbiome, which is made up of the trillions of bacteria that live in our bodies. These bacteria are so intimately involved with our lives and health that they are considered a part of the human organism. (4,5,6) With advancing technology, scientists are now able to select specific strains of organisms to accomplish precise tasks.(7)
What Are Probiotics?
Probiotics are beneficial organisms, most of which are normally found in the healthy human gastrointestinal tract. Many different strains of probiotic organisms are in use, which have different but overlapping benefits. Probiotic organisms work through several interrelated mechanisms to promote health at the molecular level.(8) They conquer potentially dangerous organisms in the intestine, reducing the risk of infection or toxin-mediated diseases. They regulate immune responses which enhance healthy reactions to dangerous infectious organisms, and they suppress excessive inflammation. Additionally, probiotics promote the function of the intestinal inner lining, enhancing its ability to act as a barrier to the entry of potentially dangerous organisms and chemicals.(9-12)
All of these actions depend on a system of biochemical signals between your intestinal bacteria and the human cells that comprise the rest of your body.(8,13)
When things go wrong in the balance of intestinal organisms, the consequences can be tremendous.(3) Negative changes in the intestinal microbiome are firmly associated with chronic diseases that include inflammatory bowel disease, cancer, cardiovascular disease, and the metabolic syndrome.(5,15,16) We now recognize that allergic disorders, asthma, and even obesity are also related to an unhealthy population of intestinal bacteria.(5,11)
Due to modern diets and lifestyle, as well as environmental factors such as pollution and the irresponsible overuse of antibiotics, the beneficial bacteria in your microbiome is at risk which can lead to an increased incidence in metabolic and inflammatory chronic diseases.(6) Even simple aging gradually shifts your intestinal bacterial population towards a disease-promoting, rather than a disease-preventing, state.(17-21)
The good news is that probiotics can help restore balance and cellular communications with regard to the body’s healthy bacterial population.(5) In the digestive tract, probiotic therapy has been used to prevent or treat lactose intolerance, intestinal infections and diarrhea, gastritis and ulcers caused by the bacterium Helicobacter pylori, colitis caused by excessive antibiotic use, inflammatory bowel diseases, and irritable bowel syndrome.(10,22-26) They are also proving instrumental in preventing colon cancer.(22,27-30)
Intestinal Bacteria Modulate Key Signaling Systems With Your Body
The lining of your gastrointestinal tract is the largest interface between your body and the external environment — it has even more surface area than your skin.(14) At that interface your body has three types of chemical detectors: nerve cells, endocrine cells, and immune cells. Signals from those detectors affect tissues and organs throughout your body.
Those detector systems are more extensive than those of any other organ: there are nearly a billion neurons in the intestinal nervous system, the intestinal endocrine system uses more than 20 identified hormones, and the gut immune system contains 70 to 80% of the body’s immune cells.(14)
All of those detectors are profoundly influenced by the composition of your intestinal microbial population. When you use probiotics to maintain or restore a healthy balance in your intestinal tract, you are directly and indirectly promoting health in many of your body’s most vital systems.
All of those benefits within the intestine might be expected. But probiotics also have profound beneficial effects throughout the body, especially on metabolic and inflammatory conditions.(15)
Overweight people have lower levels of beneficial bacteria than do slender people, and chronic exposure to unhealthy bacterial cell walls can trigger system-wide inflammation.(31-33) Together these effects contribute to development of the metabolic syndrome, with its pathological disturbances in lipid and glucose metabolism.(31,34)
Probiotics can favorably alter the composition and activities of the intestinal bacterial community, potentially reversing major contributors to chronic disease.(35)
Studies show that probiotics can improve hypertension, lower total and LDL-cholesterol, and improve insulin sensitivity, all components of the human metabolic syndrome.(36-38) Human and animal studies show that probiotics also attenuate non-alcoholic fatty liver disease (NAFLD) due to obesity and a high-fat diet.(35,39-43) Probiotics may also have a major role in preventing cancers outside of the gastrointestinal tract, by several different mechanisms. Probiotic organisms can bind to potential carcinogens, promoting their excretion.(44) They also suppress growth of bacteria that convert harmless procarcinogen molecules into carcinogens.(44,45) Finally, probiotics stimulate expression of liver enzymes that detoxify carcinogens, while down-regulating those that convert harmless molecules into carcinogens.(44) Together these effects have been shown to reduce the risk, incidence, and number of tumors in the colon, liver, and bladder.(44)
Probiotics also modulate your immune system, an effect that has impact not only on cancer but also on your overall health status, as we’ll now see.
Probiotics Boost Immunity
In recent years the enormous importance of the gastrointestinal tract in modulating the immune system has been increasingly recognized. Not only does more than 70% of the human immune system reside in the gut, but the intestinal immune system produces more antibodies than the rest of the body put together.(46) As a result, gastrointestinal secretions are as rich as breast milk in health-supporting and disease-preventing factors.(47)
A poorly functioning immune system is at the root of many chronic degenerative diseases. Too little response makes us vulnerable to the infections that claim the lives of so many older adults. But inappropriate overactivation can produce chronic inflammation that contributes to the litany of age-related disorders such as cardiovascular disease, diabetes, cancer, and the metabolic syndrome.
The Role of Probiotics
Bifidobacteria are used as a probiotic to improve intestinal flora balance, inhibit harmful bacteria, promote good digestion, boost immune function, and increase resistance to infection.
Your intestinal organisms form an integral part of who you are (there are 10 times as many of their cells as there are of yours).
Beneficial members of your intestinal bacterial community promote critical cellular signaling that influences the health of your intestine and your whole body.
Aging, lifestyle, and environmental influences threaten to perturb the balance of your intestinal organisms, leaving you vulnerable to immune disturbances and chronic, age-related conditions.
You can strengthen your intestinal organisms by supplementing with probiotics, cultures of beneficial organisms that exert multiple favorable effects.
Bifidobacteria in particular have been shown to protect humans against inflammation, infection, cardiovascular disease, and cancer.
A clinically validated strain of bifidobacteria, BB536, arrives in the colon largely intact and ready to boost your intestinal microbial population.
BB536 has demonstrated potent immune modulatory effects, reducing inflammation while protecting against infections and promoting cardiovascular health.
Probiotics can restore and rebalance your gut microbiome, strengthening its ability to interact with your immune system in many ways.(5) These friendly bacteria stimulate healthy immune surveillance, boosting populations of cells that seek out and destroy infecting organisms and cancers.(25,45,48) They upregulate inflammatory cytokines during the acute stage of an infection, cancer, or other threat to your body’s integrity, but they also contribute to suppression of the inflammatory response as the threat fades.(45,49)
Bifidobacteria — Powerful Probiotic Protection
Bifidobacteria are one of the most popular and best-studied probiotic organisms. The bifidobacteria are a large group of normal intestinal organisms with a host of overlapping benefits.
Bifidobacteria probiotics have long been used as dietary supplements in Japan, to achieve and maintain high levels of healthy bifidobacteria in the colon. Breastfed infants develop a simple microbial population dominated by bifidobacteria, helping the growing child to fend off multiple challenges to the immune system.(50) As we age, the numbers of bifidobacteria in our intestines drop, while less beneficial and more harmful organisms multiply. Experts now recommend high bifidobacteria levels at all ages.(50) Supplementing with bifidobacteria produces a wide range of health benefits. Bifidobacteria supplements are shown to raise protective HDL cholesterol levels in humans and animals, and lower total and LDL cholesterol levels.(37,51-53) The corresponding reduction in the ratio of LDL to HDL cholesterol represents an important reduction in cardiovascular disease risk.
Bifidobacteria supplementation also suppressed inflammatory cytokine production by the intestines of elderly volunteers, reducing the burden of inflammation that contributes to cardiovascular, cancer, and metabolic disease risk, and thereby early death.(54) Intriguingly, animal studies demonstrated a significant increase in longevity in supplemented mice.(55) Similar studies in humans are eagerly awaited, offering as they do a means for selecting specific probioticsto prolong human lifespans.(56)
The most prominent effects of bifidobacteria supplementation are on the health of the intestinal tract itself. Supplementation reduced episodes of acute diarrhea by 34%, and those of antibiotic-associated diarrhea (a major cause of illness and death in older people) by 52%, while reducing traveler’s diarrhea episodes by 8%.(57) Bifidobacteria supplementation for two weeks also shows promise in improving diarrheal illness in people with lactose intolerance.(58)
People with irritable bowel syndrome suffer from alternating bouts of diarrhea and constipation, often suffering painful abdominal bloating and gas production. Bifidobacteria supplementation produced a significant reduction in abdominal distension and improved symptom scores along with faster bowel transit times (which reduces cancer risk).(59,60)
Many people have frequent minor digestive symptoms such as bloating, gas, and periodic constipation, all of which, while not dangerous, appreciably reduce comfort and quality of life. Several recent studies demonstrate significant improvements in measures of gastrointestinal well-being, decreases in digestive symptom scores and bloating, and increases in health related quality of life during bifidobacteria supplementation.(61,62)
The much more dangerous inflammatory bowel diseases ulcerative colitis and Crohn’s disease are the source of untold misery and a major risk for colon cancer. Because of their ability to fight inflammation, bifidobacteria supplements have received special attention in managing these conditions.(26)
Bifidobacteria supplements enhance the “tight junctions” between intestinal cells that allow leakage of dangerous organisms and their products into the bloodstream in ulcerative colitis.63 They also alter the intestinal environment, making it unfavorable for organisms that trigger episodes of colitis.(64) Clinical studies show marked improvements in symptoms of inflammatory bowel diseases with bifidobacteria supplements.(65-67)
Bowel inflammation is a major risk for colon cancer, the third most common cancer in the world. Bifidobacteria supplementation lowers levels of a number of biological markers of colon cancer risk in patients with colitis.(68) It also blocks development of new tumors in an animal model of toxin-induced colon cancer.(28) More definitive human studies remain to be conducted, but indications are bright for bifidobacteria as potent cancer-preventing pharmabiotic agents.
BB536® Strain of Bifidobacteria Confers Special Benefits
There are many strains of beneficial bifidobacteria, all of which have related, overlapping benefits. One challenge to development of effective supplements has been to keep cultures of the organism stable, and to deliver them alive to the colon after surviving the extreme conditions of the stomach and small intestine.(69)
A strain of bifidobacteria, called BB536®, appears to meet that challenge, and to have unique benefits throughout the body.
The BB536® strain of bifidobacterium logum has been shown to increase the numbers of bifidobacteria living in the colon.(69,70) That increase allows BB536® cultures to produce marked effects on intestinal, and whole body, immune responses, with potentially far-reaching impact.
BB536® has been most extensively studied in Japan, where subjects with reactions to cedar pollen experience typical allergic symptoms of sneezing, runny nose, and itchy eyes. This condition, Japanese cedar polinosis, is far from deadly, but offers insight into the ability of BB536® to modulate immune responses by multiple pathways.
This strain BB536® reduces production of the special antibody, IgE, which is produced in response to allergens, parasitic infections, and certain other common human conditions.(71) BB536® also suppress cellular immune responses that contribute to allergic symptoms and inflammation.(72) Finally, BB536® reduces production of inflammatory cytokines that closely correlate with symptom development.(73,74)
Human studies with BB536® repeatedly demonstrate its ability to alleviate allergic symptoms of Japanese cedar polinosis, with decreases in runny nose, nasal congestion, eye symptoms, and composite symptom scores.(75,76)
While BB536® suppresses overactive immune responses in allergic patients, exciting new studies are showing that it can enhance the immune response to infections.
In older adults, BB536® reduced the incidence of influenza infection and fever in one at-risk population, compared with placebo recipients.(77) Flu symptoms and death from influenza are largely caused by excessive inflammatory responses. An example of excess inflammatory response is pneumonia that can be induced by influenza viruses. These excessive inflammatory responses were reduced in animals exposed to influenza virus that were supplemented with BB536®.(78)
Studies show that BB536® can prevent infection with the deadly Pseudomonas organism in mice with weakened immune systems.(79) And humans who supplemented with BB536® showed a reduction in numbers of a dangerous strain of the bacterium Bacteroides fragilis in their intestines.(80)
BB536® may also reduce cardiovascular risk factors, though data are preliminary to date. Supplements were effective at lowering plasma LDL cholesterol in women with elevated lipid levels in an early trial.(81)
Age and the modern environment pose grave threats to the balance of favorable organisms in your intestine indicating a benefit to those who supplement with healthy probiotic cultures. The bifidobacteria are an especially active group of probiotic organisms, with beneficial effects on the immune system and chronic disease.
A clinically-validated strain of bifidobacteria, BB536®, shows great promise in overcoming challenges to stability, storage, and delivery of this probiotic species. BB536® exerts powerful immune modulatory, infection-preventing, and cardiovascular health-promoting activities.
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