Flip the sign, unlock the door, and prepare for a deluge
of possibilities, because Colombia is officially open for business.
USANA’s 19th international market was welcomed into our
global family a few months ago with exuberant cheers and excitement. It’s safe
to say we’re all expecting big things.
And there are
plenty of reasons why.
We already have strong Associate ties in Colombia, making
it possible for this market to hit the ground running. Colombia is also one of
the largest Spanish-speaking countries in the world, the third-largest economy
in South America, had a total of $2.99 billion in retail sales from direct sellers
in 2012, and is the 13th largest direct-selling market in the world, according
to data from the World Federation of Direct Selling Associates.
All these things made Colombia a perfect choice. There’s
a huge opportunity for growth and impact now that we’re open for business. And
the buzz is tangible. With hundreds of people attending meetings in Colombia
ahead of our official launch, interest in USANA’s vision and opportunity is
already impressive, making this more of a launching pad for success than a simple
But this is only the beginning. Let’s keep the excitement
flowing and ride that wave of energy, enthusiasm, and potential into real
change in people’s lives.