Tuesday, March 23, 2010
USANA Online Business Building
USANA ONLINE BUSINESS BUILDING
- by Pete and Dora Zdanis
The online prospect contacting process is much like contacting any other prospect. However, your prospect is now expecting your call and waiting to hear from you, and they are a much higher quality prospect than most you may have worked with in the past.
Once your prospect has identified themselves as someone who is interested and wants more information, it is very important that you contact them by telephone as soon as possible, ideally within 24 hours or less.
Remember, as soon as you make a contact online, the first thing you need to do is get them offline and on the phone.
Your objectives at this point are to:
* Acknowledge your prospect’s interest and response to the questionnaire
* Develop a positive rapport with your prospect
* Determine if they are in fact a qualified prospect who you would want to work with
* Agree on “next steps”, i.e., meet for a personal presentation, send them additional information, schedule a follow-up phone call, etc.
* Answer any preliminary questions they may have
* Thank them for their time and interest
It is critical that this be accomplished with a telephone call. Remember, your prospect has given you their phone number and best time to reach them. They are expecting to hear from you, and you don’t want to disappoint them. Do not rely solely on e-mail messages for this step of the contact process. E-Mail messages are much less personal and much less effective than telephone calls, especially with all the SPAM e-mail, firewalls, etc. today.
Every prospect is unique, and all Associates are unique, so there is no “best” way to accomplish the above, but, you will want to keep the following in mind as you do your contact calls:
Acknowledge Your Prospect’s Interest - When you call, tell your prospect that you are calling them in response to a questionnaire they sent to you after they recently viewed an on-line presentation about starting their own home based business. It is important that you remind them of the presentation and questionnaire, to remind them that they had given you permission to call them, and it will make them more receptive to your call. Thank them for their interest and for taking the time to view the presentation.
Develop A Positive Rapport - Ask your prospect if this is a good time for them to talk for a few minutes. Show respect for their time. Exchange some pleasantries, but don’t take up a lot of time talking about the weather, etc. You want to start developing a positive relationship, but, you don’t want to waste your time or the prospect’s time, and you want to make sure that you get to the reason for the call and don’t lose focus on what it is you want to accomplish.
Determine If They Are a Qualified Prospect - This is more of an art than a science. What you would ideally like to do here is determine if this is the type of person you would like to work with: i.e., Are they able to invest the necessary time and money to build a USANA business? What is their “why” for wanting a home based business? Are there any unique obstacles or challenges which could be a problem?, etc. The best way to do this is to ask open-ended questions - questions which require more than a “yes” or “no” answer. One example might be “So, tell me, what did you think of the online presentation? What did you like best about it?” You might also want to focus on one or two of their responses to the questionnaire, such as, “I see that one of your goals is to provide for your children’s education. Tell me a little more about that.” You’ll be surprised how much people will tell you if you just let them do the talking. Remember, we have two ears and one mouth - use them proportionately.
Agree On “Next Steps” - Assuming that the prospect is someone who you think is worthy of spending more time on, you will now want to come to an agreement as to what should happen next. It may be setting up an appointment to meet in person for a presentation. It may be sending them more information e-mail. It may be referring them to an on-line presentation. It may be mailing them an information package including a Health & Freedom paper, True Wealth DVD, Product Information Book, or USANA Product Price List, etc. You will need to decide what is best for that particular prospect, and then explain to them what will happen next. If you are sending them information, it is very important that you also agree on a day and time for you to call them back and follow up after they have received and reviewed the information.
Answer Any Preliminary Questions They May Have - Make sure that the prospect understands what will happen next, and ask if they have any questions about the process, such as what information they will be receiving, when you will be contacting them next, and so forth. At this point, you do not want to get into a detailed explanation of the USANA products, business plan, compensation plan, etc. You just want to make sure that the prospect understands what will happen next and who will be responsible for each step. If they ask detailed questions about USANA, just assure them that the information that you will be presenting or sending to them will provide all of the details. Don’t act as if you are trying to avoid their questions, but politely explain that all of their questions will be answered when you meet, or when they receive the information you are sending to them. There is no need to be secretive, but it is just not possible to effectively explain everything about USANA in a phone call. Besides, you want to let USANA’s tools do that work for you. They have been developed by experts and have been proven to work very effectively.
Thank The Prospect - Tell the prospect again that you appreciate their interest and time, and that you look forward to your meeting or next conversation. Show them that you respect them, and they will in turn respect you.
NEXT STEP - FOLLOWING UP WITH YOUR PROSPECT
Now that your prospect has received and reviewed information about USANA, or you have made a presentation to them, it’s time for you to follow up with them. This is when you answer any questions they may have about the company, products or business plan, and then ask them if they are ready to sign up as a member of your USANA team. Again, the follow up should be done in a telephone call, or, if possible, a personal meeting.
Questions - Some people may have very few questions, others may have many detailed questions. In either case, don’t be overly concerned about knowing the answer to every possible question. It just can’t be done. If a question comes up that you can’t answer, don’t be afraid to say that you don’t know, but you will get the answer and get back to them promptly. Just make sure that you do so. Also, be sure to get a complete list of unanswered questions from the prospect so that you can get answers to them all at one time and avoid going back and forth with questions and answers which just wastes everyone’s time. Another good option is to do a three-way call with the prospect and your USANA sponsor, or other upline member, to get all the prospect’s questions answered at one time, once and for all. Be careful of prospects who keep coming up with one question after another. Often times, these are people who just don’t want to tell you “no”, so they keep putting you off by coming up with a new question or concern after you’ve addressed their last question or concern. Be aware of this possibility, and don’t let it waste your valuable time.
Asking For The Sign Up - Now that all remaining questions have been addressed, you simply need to ask the prospect if they are ready to sign up. This sounds so obvious, but you would be surprised at the number of distributors who work hard in finding and working with prospects, but simply fail to take the final step and ask people to join their team. Many times, all it takes is for you to simply ask, “So, is there any reason why you cannot get started today?”
IMPORTANT: At this point, you need to just sit back and wait for their answer.
If a prospect says they are not yet ready, it usually means one of three things: Either they aren’t truly interested, or they don’t yet have enough information, or there is a concern over the amount of money needed to be invested. Some prospects are not always forthcoming with the real reason why they are not yet ready, and it can be difficult to determine the answer. All you can really do is ask them “Is there anything keeping you from getting started today?”, and hope that they will give you an honest answer.
If they are not truly interested, just thank them for their time, and ALWAYS ask for referrals of other people who they think may be interested in USANA.
If money is an issue, assure them that there is no time pressure to get started immediately, and that you will be ready to help them as soon as they have the necessary funds. Ask them when they think that might be, and arrange to follow up with them again at that time.
If they don’t yet have enough information, try to determine what else they need to know, and address the question(s) or concern(s) as soon as you can.
If none of the above resolves the situation, all you can really do is politely thank them for their time, and ask that they get back to you as soon as they are ready, since you have many other prospects who you need to be working with. You may want to follow up with these people every 30 to 60 days in the future, but you shouldn’t waste a lot more time on them.
To summarize these simple steps:
* Contact Every Prospect by Phone as Soon as Possible
. Acknowledge Their Interest
. Develop A Positive Rapport
. Determine If They Are A Qualified Prospect
. Agree On Next Steps
. Answer Any Preliminary Questions
. Thank Them For Their Time
* Follow Up With The Prospect
. Answer All Remaining Questions
. Ask For The Sign Up
SOME FINAL THOUGHTS AND TIPS
We have intentionally not provided any “word-for-word scripts”, since this is not a “one size fits all” process. As mentioned above, every prospect is unique and every USANA Associate is unique. We all have our own personalities and ways of doing things. However, as you make your first contact calls and follow up calls, be sure to keep the above list of points in front of you to help you make sure that you cover everything. You may also want to add some personal notes to the list about specific questions you would like to ask, etc.
New Associates may also want to involve their USANA sponsor or other upline member on some of their initial contact calls and follow up calls, which will allow your sponsor to give you constructive feedback on your techniques, as well as help address questions and concerns that prospects may have.
For more specific training on phone calling scripts and ideas, refer to the USANA Business Development System (BDS).
Finally, as you make your calls, remember: Keep a smile on your face, and it will be heard in your voice. The same is true of frowns.
© Zdanis USANA Power Team ® - All Rights Reserved
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Posted by Pete Zdanis