Tuesday, August 17, 2010
USANA Enters China - A Message from Dave Wentz
I am very pleased to tell you that USANA has acquired BabyCare Ltd, a direct selling company based in
with operations in 21 cities and 16 provinces. Beijing
As one of only 25 companies operating with a direct selling license in
, BabyCare offers USANA a unique opportunity to accomplish our objective of entering this lucrative market. With more than 11 years of experience in China , BabyCare brings us valuable knowledge of the country’s direct sales industry. And, importantly, we will have the ability to expand to China via BabyCare. China
BabyCare develops, manufactures, and sells high-quality nutritional products for the entire family, with a focus on infant nutrition. They are a natural fit for USANA because they share our philosophy for high-quality products and pristine manufacturing practices.
Initially, BabyCare will continue to operate as a standalone business in
while helping USANA become more familiar with the market. USANA’s long-term objective for this acquisition is to establish and grow the USANA brand throughout China . In an effort to achieve this goal, USANA is already working to license some of its products to BabyCare to enhance the company’s existing product line. China
To be one of the first to learn more about this exciting opportunity and what it means for you, join us for a special training session next week at our 2010 International Convention in
. For those of you who are unable to attend Convention, each market will be conducting its own special training in early September. More information about the time, date, and location for these trainings will be coming soon from your local office. Salt Lake City
Thank you for all of your hard work on behalf of USANA. We will continue to look for opportunities to help you benefit by sharing the USANA vision with the world.
See you at convention!
USANA Chief Executive Officer
Posted by Pete Zdanis