OK, so it has been a while since I have had a chance to sit down and write a blog entry. Why, you ask? It’s just a matter of finding the time to sit and put my thoughts into words. Well, I am sitting on a Delta flight returning home from New York City and thanks to GoGo Inflight, I have access to the Internet and can finally catch up.
First you’re probably asking yourself: What’s he doing in New York this time? Well, it’s a key city to visit quite often to stay in touch with some of the most powerful media outlets in the world.
We flew out to get together with our PR firm, 5WPR, to review some recent conversations we’ve had with editors and to finalize plans for many exciting new things as the year comes to a close. 5WPR is an amazing group of people. They are passionate about USANA. They are working very hard to get media outlets focused on the importance of supplements and ensuring that people take the Highest Rated Supplements in the World.
I can’t share a lot of the media coverage with you yet, but believe me, 5WPR is working on getting USANA some real attention by several media heavyweights in New York. There are a number of articles in the works that should come out soon, so keep an eye and an ear out. As we get our copies of them, we’ll be sure to get the word out as fast as we can.
But our meeting with 5WPR only took up the first part of our day. At lunch, we jumped into a cab and headed off to our next meeting. But before I get into it a little more, you have to know a couple of things.
Now to let the so-called cat out of the bag….
For the last couple of years, we have been working on a project that is quickly coming to fruition. It started off as a way to bring the vision and findings of Dr. Wentz to the world and explain how his son — Dave Wentz — taking over the reins of USANA would ensure that his father’s vision continues. Dave is watching after this company with the same passion for health and wellness for generations to come.
Dr. Wentz has had so many amazing scientific discoveries and findings that we have struggled to find a way to bring them to the public and give him a platform to help educate people on how you live your life affects how long you live your life. As Dr. Wentz says, “We are living too short and dying too long.”
Drum Roll, Please…
Well, here it is for the first time in print. The answer came in the form of a soon to be released book. We spent the better part of the day yesterday meeting with 5WPR, and Vanguard Press, a member of the Perseus Publishing Group. They are leaders in the publishing world and have numerous number one best sellers that they have played a crucial role in bringing to market.
Authors like Robert Kiyosaki, Donald Trump, Alan Jacobsen, etc have all trusted their works to this group and now you can add Dr. Myron Wentz and David Wentz to that list.
Yes, that’s right, they are co-authoring an amazing book that will hit shelves in the spring of 2011.
It’s an incredible look at the home and the toxins that we face within what we consider to be one of the safest places in our lives.
We’re working on a plan to launch this book and from our discussions yesterday, it is going to be a busy couple of months as we prepare to bring this book to market. We will be sharing more information as we get closer and we hope you share our enthusiasm for this book. Everyone who has read it has been blown away and many are already making changes in their lives to enrich their quality of life.
The book is focused on raising awareness for toxicity in our lives and what changes can be made to avoid them. It’s an in-depth look by Dr. Wentz and his son Dave at the average home and what people should be on the look out for. It’s opening eyes to anyone who reads it and the feedback has been extremely positive.
We have a lot of work to do and plans to get into action so I’m logging off the blog to get to working on the PR and Media plan. Watch for it and if you want a sneak peek to see if it’s real, check it out right here on Amazon.com. We’re getting ready and as they say, the world will not be the same. It will be a better place for us all if we read and act accordingly. See, I’m already worked up! Stay tuned……..