News Release
USANA Health Sciences Receives Seven MarCom Awards
Company Applauded For Its Corporate Rebranding
SALT LAKE CITY, Nov. 8, 2012 /PRNewswire via COMTEX/ --USANA Health Sciences, Inc. (NYSE: USNA), a global nutritional company, learned today that it is the recipient of seven MarCom Awards for its creative excellence in the marketing and communication fields. USANA, which unveiled its new corporate branding in August, received top honors for its overall rebranding campaign, logo and improved sales tools.
"With two decades of success behind us, receiving recognition for our corporate rebranding is a true testament to the strength of the USANA brand and our focus on the future," said Doug Braun, USANA's chief marketing officer. "Our goal was to create an updated and fresh image that would not only reach a larger demographic, but emphasize USANA's focus on personalization--providing a customized brand experience for our customers, associates and employees. We are thrilled with the results we are already seeing and it is an honor to receive accolades for something we love doing."
USANA received four platinum and three gold MarCom Awards, highlighting the company's innovative designs, writing skills and overall sales tools.
Platinum
Informational Brochure - 2012 Product Information Booklet
Newspaper Supplement - Health & Freedom Newspaper
Special Edition Magazine - 2012 Influencer Magazine
Branding Refresh Campaign - Corporate Identity Brand Book
Gold
Logo - USANA's Rebranded Logo
Feature Article - Dean, Sherri & Matt Chionis by Teresa Elias
Product Catalog - 2012 Fall & Winter Product Catalog
The MarCom Awards is a creative and international competition for marketing and communication professionals involved in the concept, writing and design of print, visual, audio and web materials and programs. With more than 6,000 entries per year, the competition has become one of the largest of its kind, with winners ranging from individuals to Fortune 50 companies.
For more information about USANA's products and company, visit www.USANA.com.
About USANA
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements and personal care, energy, and weight-management products in their FDA-registered facility in Salt Lake City, Utah. USANA's products, tested by NSF International and used by more than 600 professional athletes, are developed by the company's award-winning team of scientists and sold directly to Preferred Customers and Associates in 18 international markets. Named one of Outside magazine's "Best Places to Work" for four consecutive years, USANA has received more than 100 state, national and international accolades, including Utah Best of State, Stevie Awards, Australian Business Awards, NutriSearch Editor's Choice and others.
Learn more about USANA (www.USANA.com) and the USANA True Health Foundation (www.USANAfoundation.org/), stay current with the official USANA blog (www.whatsupUSANA.com), like us on the USANA Facebook page (www.facebook.com/USANAhealthsciences), or follow USANA on Twitter (@USANAinc).
Media Contact: Ashley Collins
Executive Director of PR, Social Media, and Communications
USANA Health Sciences, Inc.
(801) 954-7280
media(at)us.usana(dot)com
SOURCE USANA
.
USANA Health Sciences Receives Seven MarCom Awards
Company Applauded For Its Corporate Rebranding
SALT LAKE CITY, Nov. 8, 2012 /PRNewswire via COMTEX/ --USANA Health Sciences, Inc. (NYSE: USNA), a global nutritional company, learned today that it is the recipient of seven MarCom Awards for its creative excellence in the marketing and communication fields. USANA, which unveiled its new corporate branding in August, received top honors for its overall rebranding campaign, logo and improved sales tools.
"With two decades of success behind us, receiving recognition for our corporate rebranding is a true testament to the strength of the USANA brand and our focus on the future," said Doug Braun, USANA's chief marketing officer. "Our goal was to create an updated and fresh image that would not only reach a larger demographic, but emphasize USANA's focus on personalization--providing a customized brand experience for our customers, associates and employees. We are thrilled with the results we are already seeing and it is an honor to receive accolades for something we love doing."
USANA received four platinum and three gold MarCom Awards, highlighting the company's innovative designs, writing skills and overall sales tools.
Platinum
Informational Brochure - 2012 Product Information Booklet
Newspaper Supplement - Health & Freedom Newspaper
Special Edition Magazine - 2012 Influencer Magazine
Branding Refresh Campaign - Corporate Identity Brand Book
Gold
Logo - USANA's Rebranded Logo
Feature Article - Dean, Sherri & Matt Chionis by Teresa Elias
Product Catalog - 2012 Fall & Winter Product Catalog
The MarCom Awards is a creative and international competition for marketing and communication professionals involved in the concept, writing and design of print, visual, audio and web materials and programs. With more than 6,000 entries per year, the competition has become one of the largest of its kind, with winners ranging from individuals to Fortune 50 companies.
For more information about USANA's products and company, visit www.USANA.com.
About USANA
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements and personal care, energy, and weight-management products in their FDA-registered facility in Salt Lake City, Utah. USANA's products, tested by NSF International and used by more than 600 professional athletes, are developed by the company's award-winning team of scientists and sold directly to Preferred Customers and Associates in 18 international markets. Named one of Outside magazine's "Best Places to Work" for four consecutive years, USANA has received more than 100 state, national and international accolades, including Utah Best of State, Stevie Awards, Australian Business Awards, NutriSearch Editor's Choice and others.
Learn more about USANA (www.USANA.com) and the USANA True Health Foundation (www.USANAfoundation.org/), stay current with the official USANA blog (www.whatsupUSANA.com), like us on the USANA Facebook page (www.facebook.com/USANAhealthsciences), or follow USANA on Twitter (@USANAinc).
Media Contact: Ashley Collins
Executive Director of PR, Social Media, and Communications
USANA Health Sciences, Inc.
(801) 954-7280
media(at)us.usana(dot)com
SOURCE USANA
.
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