Why should new distributors go to their best friends and personal contacts first?
Because if our new distributors approach strangers first ... they are approaching other people's best friends.
Look at it this way. Imagine we live in New York and another new distributor, John, lives in Los Angeles. We try to recruit a stranger in Los Angeles who just happens to be John's best friend. It's going to be pretty tough convincing this stranger that we are a credible person.
Wouldn't it be a lot easier if John presented the same opportunity to this person? John wouldn't have to prove his credibility because this is his best friend.
Want to make this more ridiculous? While we are prospecting John's best friend in Los Angeles, John is prospecting our best friend in New York!
Why go to someone else's best friend while they are prospecting our best friend? Wouldn't we rather work with our best friend instead of having a stranger talk to them?
Maybe this viewpoint will help us convince our new distributors to talk to their best prospects: their friends.
Tom "Big Al" Schreiter