Wednesday, June 27, 2012

USANA Once Again Joins DSA Code of Ethics Communication Initiative

News Release

USANA Once Again Joins DSA Code of Ethics Communication Initiative

Nutritional company continues to promote ethical business practices within direct sales
SALT LAKE CITY, June 26, 2012 /PRNewswire/ -- USANA Health Sciences, Inc. (NYSE: USNA), a global nutritional supplement company, today announced that it will be joining the 2012 Direct Selling Association Code of Ethics Communication Initiative. USANA is one of 44 dedicated DSA member companies whose application for participation was approved. Participation in the DSA member company is optional, but doing so enables USANA to showcase their extra efforts and commitment to the Code of Ethics.

"USANA regularly goes above and beyond to distinguish itself as an ethical company," said Dan Whitney, USANA executive director of international development and compliance. "As a publicly traded company, our goal is to always be transparent in how we conduct our business. It's important to us that we demonstrate our commitment to the highest level of ethics—from our financial reporting to our scientific research to how we treat our employees."

The DSA Code of Ethics ensures that member companies will not make any statements or promises that may mislead either consumers or prospective sales people. They recognize that pyramid schemes are illegal and companies operating such pyramids are not permitted to be members of the DSA.

"It's a privilege to be a member of the DSA code of ethics, and we take it seriously," said Dan Macuga, USANA chief communications officer. "The direct selling business model is sometimes misunderstood. Through our participation in the DSA, we can help educate the public about direct selling, while holding ourselves and other multi-level marketing companies accountable to a high operating standard."

USANA has also just become a member of the Direct Selling Women's Alliance (DSWA). The DSWA recognizes that more than 87% of direct sellers worldwide are women, and feel that it's important to focus on that particular group. Nicki Keohohou, co-founder and partner in charge of marketing for the DSWA, recently spoke at USANA's first ever Successful Women Empowering Entrepreneurs Together (SWEET) two-day training and empowerment retreat to support female entrepreneurs.

About USANA: USANA Health Sciences (NYSE: USNA) develops and manufactures high-quality nutritionals, personal care, energy, and weight-management products that are sold directly to Preferred Customers and Associates throughout the United States, Canada, Australia, New Zealand, Hong Kong, Japan, Taiwan, China, South Korea, Singapore, Malaysia, the Philippines, Thailand, France, Belgium, Mexico, the Netherlands, and the United Kingdom. Learn more at the USANA website (, stay current with the official USANA lifestyle blog ( and USANA corporate blog (, like us on the USANA Facebook page (, or follow USANA on Twitter (@USANAinc).

Media Contact: Ashley Collins
Executive Director of Marketing, PR, and Social Media
USANA Health Sciences, Inc.
(801) 954-7280

SOURCE USANA Health Sciences, Inc.

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