- by Pete Zdanis
The Situation:
You’re working with a prospect who is very motivated, enthusiastic
and interested in USANA.
You’ve answered all of their questions, and they’ve indicated they
may be ready to sign up.
You schedule a follow-up call to enroll them.
However, in the meantime, your prospect (or a well-meaning friend
or spouse) has decided to do some “research” on USANA by doing a “Google
search”.
If anyone digs deep enough and hard enough, they can discover
negative opinions, articles or even “news items” about USANA (or anything else,
for that matter.) Every company, person or cause has its detractors.
Guaranteed! The internet has made it easier than ever for those detractors to
make their voices heard.
Since your prospect doesn’t yet have all the pertinent facts
relative to any given issue, and their belief level regarding USANA has not yet
been established, their natural reaction is to dismiss USANA as a viable option
for them.
Remember: A confused mind always says “No”.
When you call back, your prospect tells you they are no longer
interested because of “something they read on the internet”.
Now what?
First of all, what you should NOT do is dismiss or minimize
your prospect’s concerns ( i.e., “That’s not true.”; “Do you always believe
everything you read on the internet?”; “I don’t deal with negative thoughts.”,
etc.), but rather address them head-on.
Remember, our business is all about our prospects and what they
need, want or don’t want in their lives. While you know that what the prospect
has discovered is not true, their concern is very real to them and they will
not move forward with you and USANA unless and until the concern is addressed
to their satisfaction.
Tell the prospect that you appreciate their concern, and ask them
what the specific issue is. Don’t accept generalities such as “I
heard USANA is a scam” or “I read that USANA is a bad company.” Those are
simply opinions with no factual grounds. Find out the specifics behind the
concern, and keep the conversation focused on facts, and not emotion.
If you are familiar with the issue, address it immediately.
If you are not familiar with it, tell your prospect that you will
investigate the matter and get back to them with your findings. Depending on
the nature of the subject, you may want to start by contacting one of your
upline leaders for guidance. Other options may include the USANA
Legal/Compliance Departments.
Then be sure to get back to your prospect with your findings as
soon as possible.
Be Prepared – Be Informed
The best way to be able to deal with these situations is to
anticipate ahead of time that they will come up from time to time, and keep
informed about your company and your business.
I am NOT suggesting that you waste your time scouring the internet
for any possible negative items about USANA. (Remember that clicking on
negative items only serves to help increase their visibility on the search
engines.) But rather, keep informed – and stay informed - on issues as they
arise.
You should also keep up to date with all of USANA’s news releases.
You can find them at www.usanahealthsciences.com
under “Investor Relations” and “News Releases”. Here’s the
direct link: USANA
News Releases This link allows you to access all USANA news releases
dating back to January, 2009.
I would also recommend that you share this link with your
prospects, especially those with concerns. This will help insure that they have
accurate, factual information about USANA to include in their decision making.
Some Final Thoughts
Understand that you may not be able to satisfy every prospect’s
concerns. Some people just choose to focus on negatives, whether they are real
or imaginary.
However, you owe it to your prospect, and yourself, to make sure
that they have all the facts necessary to allow them to make an informed
decision.
© 2014 -
Zdanis Total Performance Organization ® - www.ZdanisTPO.com - All Rights Reserved
This
article may only be copied, shared, distributed or otherwise reproduced in its
entirety, including this disclaimer and copyright authorization.