Social Media and Network Marketing
– by Pete and Dora Zdanis
Network marketing is a business of making contact with others, learning what their concerns and needs are, and then sharing information with them about how, in this case, USANA can be the solution for their concerns and needs. Social media provides an excellent way to accomplish these steps with a large number of people, whether they live across the street, across the country or around the world, on a 24-7 basis.
Our social media strategy is to establish a friendly, yet professional, presence on various social media. We share information about ourselves so that people can learn more about who we are and feel that they know us as people instead of just an online user name. We also post information and ideas (not necessarily related to USANA) that others can find to be of interest or benefit to them so that they think of us as a caring, helpful resource that they can be comfortable in communicating with.
As a result, we have had success in introducing the USANA products and business plan to contacts we have made on social media sites, which have resulted in retail sales, PC enrollments and Associate enrollments.
While we certainly make it clear that we are USANA Associates by including that information in background and biographical sections of our social media profiles, we are very careful not to post blatant advertising and solicitations in our messages. Such “spamming” is a turn-off to most people, and will severely damage your credibility quickly. Just as you would not walk up to a complete stranger on the street and ask them to sign up with you in USANA, you shouldn’t show up in a social media community and immediately start soliciting for customers or business partners.
Over the years, USANA has gained significant credibility in both the nutritional and financial worlds, with more and more accolades coming in on a regular basis. Eventually, your social media contacts are going to come across these accolades, and one of your goals should be to capitalize on this credibility by making sure that as many people as possible think of you whenever they think of USANA.
We use social media services as just one of many tools in our business building tool box, and do not rely on them as a primary business building method. As with any other business building method, becoming effective with social media involves a learning curve. Start slowly by setting up your online presence and exploring the services you are using. Become familiar with all of their features and policies so that you can become a good “citizen” of the social media communities you become a part of.
It is also important for you to have an online presence separate and apart from social media sites. A good example would be a USANA webhosting site. Make sure that your webhosting site is as professional, attractive and interesting as possible. When a social media contact asks you for more information about USANA, you will then have a place to send them, and information to share, prior to speaking with them on the phone or in person.
Most of all, be patient. It takes time to develop a group of friends and followers on social media sites, but it can definitely pay off over the long term.
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