Friday, July 19, 2013

The Summer Doldrums and the Smart Business Builder

 - by Pete Zdanis

Ah, yes. Here we are in late July.

It’s that time of year when many network marketers, “take their foot off the gas”, and kick back until their business will mysteriously start to build itself at some unknown point in the future.

Here’s an excerpt from a recent conversation with a team member:

Me: "How’s your business building going, Clem?"

Clem: "Well, Pete, it’s kinda slow. You know, people don’t want to think about starting a business during the summer."

Me: "How many people have actually told you that?"

Clem: "Well, uh, no one has specifically told me that. But, if I HAD actually talked with any prospects this past month or two, I’m SURE that’s exactly what they would have told me."

. Smart business builders know that slowing down is exactly the wrong thing to do at this time of year.

. Smart business builders know there is less competition during the summer, and that creates an advantage for them.

. Smart business builders know that now is the time to build and maintain business momentum as they go into the prime prospecting months of September and October when vacations are over, and the kids are back in school, the days are shorter, etc., etc.

. Smart business builders know that they are doing people a favor by bringing them into the business now, and getting them trained so that their new people can benefit from the Fall business building season, too.

. Smart business builders know that it’s better to build now and take 10, 20, 30 or more new team members who are in momentum into the months of September and October, rather than waiting to sponsor them later.

. Smart business builders know that if they wait until after the Labor Day Holiday (in the US) to start sponsoring new people, many of their new people won’t be trained and up to speed until October or November when they will then soon encounter the “Thanksgiving and Christmas – Let’s wait until after the New Year Syndrome.”

Are you beginning to see a pattern here?

. Smart business builders don’t pay attention to the “Conventional Wisdom”.

. Smart business builders continually take measured action, achieve momentum, maintain it, and don’t let up for any reason.

See you in the Fall!

Pete Zdanis

No comments:

Post a Comment