by Michael S. Clouse
Prospecting... It's the name of the game! And most of us have invested countless hours in our never-ending quest for that elusive "perfect approach." Yes, it seems many of us are still searching for the "one-liner" that when properly given would transform even your most uninterested prospect into a marketing maven. After all, somewhere out there is the world's next Networking Superstar just waiting to be discovered.
So, if we agree that prospecting is "the name of the game," and if we can further agree that there is a lot more talent to be found...well then, I have a question for you. Why do we all seem to be contacting each other?
Now, don't tell me you've not had the pleasure of being "introduced to a new company" just to "get your professional opinion" on the hottest new program to come along since 3M inadvertently invented the post-it-note? Regardless of how long you've been involved in Network Marketing, your e-mail is probably full of these daily "offers," and for some time now I've been keeping track of the commonalties.
Interested? Thought you might be...
So far, I've narrowed these solicitations down to two things they all had in common. All promised their opportunity was "the best" and they acknowledged me as someone who's already in the business. The never-ending streams of e-mail, occasional telephone calls, and even the infrequent letters all have that same tone: Dear Colleague, Dear Professional, and sometimes even, Dear Network Marketer.
What's the deal here? Aren't these people aware that only three percent of us are involved in Network Marketing? And therefore, 97 out of every 100 people aren't already in? Wouldn't it make more sense for us to e-mail, call, or—here's a thought—actually go see the other 97 prospects?
So please—Don't ask me, I'm already in!
And about that line of wanting to only contact experienced people—well, I don't buy it... Because if you really wanted to sponsor someone who's already trained, why aren't you calling Triple Diamond Crown Ambassador Bill Britt, or Texas Networking legend Tom "Big Al" Schreiter, or Network Marketing company owner and Dean of Personal Development Richard Brooke? These people are trained, polished and wouldn't require much of your time. Of course, you may need to spend the rest of your life just trying to sponsor them.
You know, there's got to be a better way to introduce the beauty and power of Network Marketing to all those millions of outsiders, and I think I've got it! What if we all wore buttons like the ones Herbalife made popular in the '80s? You remember: "Lose Weight Now, Ask Me How." Only with a different slogan. That way, we would all know who to approach and who to skip.
"Don't Ask Me, I'm Already In."
It's simple, to the point and who knows, maybe it will even start a conversation that allows you to sponsor your next superstar.
All the best,
MSC
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